Privacy Policy

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We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of Paul Marx Media. The use of the internet pages of Paul Marx Media is basically possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, the processing of personal data might become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Paul Marx Media. By means of this privacy policy, our company wants to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

Paul Marx Media, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, internet-based data transmissions can in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

Definitions
The privacy policy of Paul Marx Media is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be legible and understandable for the general public, as well as for our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this privacy policy, we use, inter alia, the following terms:

a) Personal data
Personal data means any information relating to an identified or identifiable natural person („data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not.

j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Name and Address of the Controller
The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

Paul Marx Media
Judith-Auer-Str. 10
04317 Leipzig
Germany
Email: paul.marx.media@gmail.com
Website: www.meinhomestudio.de

3. Cookies

The internet pages of Paul Marx Media use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Many internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited internet sites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, Paul Marx Media can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user that uses cookies, e.g. does not have to enter access data each time the website is accessed because this is taken over by the website and the cookie is thus stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.

4. Collection of General Data and Information

The website of Paul Marx Media collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, Paul Marx Media does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Paul Marx Media analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

If we obtain consent from the data subject for processing operations, Art. 6(1)(a) GDPR serves as the legal basis. When processing personal data necessary for the performance of a contract to which the data subject is party, Art. 6(1)(b) GDPR is the legal basis. This also applies to processing operations required to carry out pre-contractual measures. If processing is necessary for compliance with a legal obligation to which our company is subject, Art. 6(1)(c) GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6(1)(d) GDPR is the legal basis. If processing is necessary for the purposes of a legitimate interest pursued by our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6(1)(f) GDPR is the legal basis for processing.

5. Registration on our Website

a) Consent Requirement
By registering as a user on our website, you expressly agree to the legal basis of Art. 6(1)(f) GDPR.

The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. For registering as a user of the member area, the following data are collected:

First name and last name,
Email address,
Username or display name in the forum,
A self-chosen password,
Confirmation that the user is at least 16 years old,
Consent to our Terms and Conditions.

The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for their own purposes. The controller may arrange for the transfer to one or more processors, for example for the optional upgrade to Pro membership via Digistore24.com, which will also use the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) of the data subject, the date, and the time of the registration are also stored. The storage of this data is necessary to prevent misuse of our services and, if necessary, to enable investigation of committed offenses. In this respect, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or the disclosure serves law enforcement purposes.

Where the processing is based on the data subject’s consent, Art. 6(1)(a) GDPR is the legal basis. If registration serves the performance of a contract with the user, Art. 6(1)(b) GDPR also applies. The registration with the voluntary provision of personal data allows the controller to offer the data subject content or services that may only be offered to registered users. Registered persons can modify the personal data provided during registration at any time or have them completely deleted from the data stock of the controller.

Upon registration as a member, a WordPress user account is created, and with your consent, you are also subscribed to the MeinHomestudio.de newsletter. Both are subject to the data protection regulations of MeinHomestudio.de. The content and topics of the newsletter can be managed in the member area under „Settings“. Registration as a user and subscription to the newsletter are necessary to provide various content and services on our website. The newsletter also informs about new member content and legal changes. User registration is furthermore necessary to fulfill a contract with the user. As a user, you may cancel your registration and newsletter subscription at any time by deleting your user account. Deleting the account under „Settings“ will also remove the WordPress user account and unsubscribe you from the newsletter.

The controller provides every data subject with information on request about which personal data is stored. Furthermore, the controller rectifies or deletes personal data upon request or notice of the data subject, provided there are no statutory retention obligations. A data protection officer named in this privacy policy and all employees of the controller are available to the data subject in this respect as contact persons.

6. Subscription to Our Newsletter

Users of the Paul Marx Media website are given the opportunity to subscribe to our company newsletter. The personal data transmitted to the controller for newsletter subscription are derived from the input mask used for this purpose.

Paul Marx Media informs its customers and business partners at regular intervals by means of a newsletter about company offers and sends Free Member and Pro Member content through this newsletter. The newsletter can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter or becomes a member of MeinHomestudio.de. A confirmation email in the double opt-in procedure is sent to the email address registered by a data subject for the first time. This confirmation email is used to verify whether the owner of the email address is authorized to receive the newsletter.

In addition, we offer both a free and a paid member area. Registration as a member is required for access. During registration, we collect your name, email address, a user-defined username that also serves as the display name in the forum, and a password. With registration, you are automatically signed up for our current newsletter. If you do not wish to receive it, you may unsubscribe at any time without formal requirements.

When registering for the newsletter, we also store the IP address assigned by the ISP and the date and time of the registration. This data collection is necessary to trace the (possible) misuse of a data subject’s email address and thus serves the legal protection of the controller.

The personal data collected as part of a newsletter registration will be used exclusively to send our newsletter. Newsletter subscribers may also be informed by email if necessary for the operation of the newsletter service or registration, as in the case of changes to the newsletter offer or technical changes. No transfer of personal data collected as part of the newsletter service to third parties takes place. Subscription to our newsletter can be terminated by the data subject at any time. The consent to store personal data given for the newsletter subscription can be revoked at any time. A link to revoke consent is found in each newsletter. It is also possible to unsubscribe directly on the website or by contacting the controller.

7. Newsletter Tracking

The newsletters of Paul Marx Media contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Paul Marx Media can see if and when an email was opened by a data subject and which links in the email were clicked by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the respective separate declaration of consent given via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. Paul Marx Media automatically interprets a withdrawal from the receipt of the newsletter as a revocation.

8. Contact Option via the Website

The website of Paul Marx Media contains information that enables quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Comment Function in the Blog, Video Course Area, and Forum

Paul Marx Media offers users the opportunity to leave individual comments on blog posts, within the video course section, and in the forum on the controller’s website. A blog is a publicly accessible portal in which one or more people (bloggers) can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties. A forum is also a publicly accessible portal where one or more people can write topics and posts. These can be viewed and commented on by logged-in users or only viewed by non-logged-in users. The video course area is a restricted section with learning content that only registered users can access. In the comment section, users can post their thoughts and questions, which can also be commented on by others.

If a data subject leaves a comment on the blog, video course area, or forum, the comments made, as well as information on the time of the comment and the chosen user name (pseudonym) of the data subject, are stored and published. In the forum, a profile is linked to the user name, showing public data such as last activity, number of posts, replies, and favorited topics. Forum users can also edit or delete their comments independently.

When a comment is submitted, the IP address assigned by the ISP to the data subject is also stored. This storage is for security reasons and in case the data subject violates the rights of third parties or posts unlawful content. Thus, the storage of such personal data is necessary to ensure the accountability of the controller. This personal data is not passed on to third parties unless required by law or for legal defense.

The legal basis for storing comments is the user’s consent according to Art. 6(1)(a) GDPR. The storage of the IP address, timestamp, user name, and email address is based on Art. 6(1)(f) GDPR.

In the member area under „Settings“, users can manage and delete their account. This includes deletion of the WordPress user account, the newsletter registration, course progress, profile, and all profile data. Personal data from blog comments, forum posts, and video course comments are also deleted. Existing usernames in comments and topics are replaced with “Anonymous” and the links are removed. If you want to delete all comments you’ve posted on MeinHomestudio.de (blog, forum, video course area), send an email to info@meinhomestudio.de with your user email and request for full comment deletion.

10. Routine Deletion and Blocking of Personal Data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

11. Rights of the Data Subject

a) Right to Confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact our data protection officer or another employee of the controller.
b) Right of Access
Each data subject shall have the right granted by the European legislator to obtain from the controller free information about their personal data stored at any time and a copy of this information. Furthermore, the European legislator grants the data subject access to the following information:
- the purposes of the processing;
  the categories of personal data concerned;
  the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
  where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  the existence of the right to request rectification or erasure of personal data, or restriction of processing, or to object to such processing;
  the right to lodge a complaint with a supervisory authority;
  where the personal data are not collected from the data subject, any available information as to their source;
  the existence of automated decision-making, including profiling, and meaningful information about the logic involved.
- Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
c) Right to Rectification
Each data subject shall have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed.
d) Right to Erasure (Right to be Forgotten)
Each data subject shall have the right to obtain from the controller the erasure of personal data concerning them without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  The data subject withdraws consent and there is no other legal ground for the processing.
  The data subject objects to the processing and there are no overriding legitimate grounds.
  The personal data have been unlawfully processed.
  The personal data must be erased to comply with a legal obligation.
  The personal data have been collected in relation to the offer of information society services.
Where Paul Marx Media has made personal data public and is obliged to erase the personal data, it shall take reasonable steps, including technical measures, to inform other controllers processing the data that the data subject has requested erasure.
e) Right of Restriction of Processing
Each data subject shall have the right to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested.
  The processing is unlawful and the data subject opposes the erasure of the personal data.
  The controller no longer needs the personal data for the purposes of processing, but they are required by the data subject for legal claims.
  The data subject has objected to processing pending verification of legitimate grounds.
f) Right to Data Portability
Each data subject shall have the right to receive the personal data concerning them in a structured, commonly used, and machine-readable format and has the right to transmit those data to another controller without hindrance, where the processing is based on consent or on a contract and is carried out by automated means.
In exercising their right to data portability, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible.
g) Right to Object
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
If Paul Marx Media processes personal data, it will no longer do so in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or if the processing serves the establishment, exercise, or defense of legal claims.
If Paul Marx Media processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Paul Marx Media to the processing for direct marketing purposes, Paul Marx Media will no longer process the personal data for these purposes.
Furthermore, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them that is carried out by Paul Marx Media for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact the data protection officer of Paul Marx Media or another employee directly. Furthermore, the data subject is free to exercise their right to object, in the context of the use of information society services, regardless of Directive 2002/58/EC, by automated means using technical specifications.
h) Automated Individual Decision-Making, Including Profiling
Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the rights, freedoms, and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into or the performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, Paul Marx Media shall implement suitable measures to safeguard the data subject’s rights, freedoms, and legitimate interests. These measures shall include at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
If the data subject wishes to exercise rights concerning automated decision-making, they may contact our data protection officer or another employee of the controller at any time.
i) Right to Withdraw Consent Under Data Protection Law
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to withdraw their consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact our data protection officer or another employee of the controller at any time.

12. Data Protection Provisions Regarding the Use of Affilinet

The controller has integrated components of the company Affilinet on this website. Affilinet is a German affiliate network that offers affiliate marketing services.

Affiliate marketing is an Internet-based form of sales that enables commercial website operators — known as merchants or advertisers — to place advertisements, usually compensated via click or sale commissions, on third-party websites, i.e., by distribution partners also referred to as affiliates or publishers. The merchant provides advertising material — such as banners or other suitable online advertising tools — via the affiliate network, which is then embedded on the affiliate’s own websites or promoted through other channels, such as keyword advertising or email marketing.

The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the data subject’s IT system. What cookies are has already been explained above. The Affilinet tracking cookie does not store any personal data. It only stores the identification number of the affiliate — i.e., the partner referring the potential customer — as well as the order number of the visitor to a website and the clicked advertising material. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are handled via the affiliate network — in this case, Affilinet.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their Internet browser accordingly, and thus permanently object to the setting of cookies. Such browser settings would also prevent Affilinet from setting a cookie on the data subject’s IT system. In addition, cookies already set by Affilinet can be deleted at any time via a web browser or other software programs.

The applicable data protection provisions of Affilinet can be accessed at:

https://www.affili.net/de/footeritem/datenschutz abgerufen

13. Data Protection Provisions Regarding the Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or allow the online community to provide personal or business-related information. Facebook enables users of its social network to, among other things, create private profiles, upload photos, and connect via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each visit to one of the individual pages of this website operated by the controller, on which a Facebook component (Facebook plug-in) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at: https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook becomes aware of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook detects with each visit to our website by the data subject — and for the entire duration of their stay — which specific sub-page of our website the data subject is visiting. This information is collected by the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the „Like“ button, or leaves a comment, Facebook matches this information to the data subject’s personal Facebook account and stores the personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of accessing our website. This occurs regardless of whether the data subject clicks the Facebook component or not. If the data subject does not want such information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also explains the privacy settings Facebook offers to protect the data subject’s privacy. Additionally, various applications are available that allow users to block data transmission to Facebook. Such applications can be used by the data subject to prevent the transmission of data to Facebook.

14. Data Protection Provisions Regarding the Use of Functions of the Amazon Affiliate Program

The controller has integrated Amazon components on this website as a participant in the Amazon affiliate program. The Amazon components were designed by Amazon to refer customers to various websites of the Amazon Group — particularly Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es — through advertisements, in exchange for the payment of a commission. By using the Amazon components, the controller can generate advertising revenue.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon sets a cookie on the data subject’s IT system. What cookies are has already been explained above. Each time one of the individual pages of this website operated by the controller and containing an Amazon component is accessed, the web browser on the data subject’s IT system is automatically triggered by the respective Amazon component to transmit data to Amazon for the purposes of online advertising and commission billing. As part of this technical process, Amazon gains knowledge of personal data used to trace the origin of orders received by Amazon and thereby enable commission billing. Among other things, Amazon can determine that the data subject has clicked a partner link on our website.

The data subject can prevent the setting of cookies by our website at any time, as previously described, by adjusting the settings of the Internet browser they are using and thus permanently objecting to the setting of cookies. Such browser settings would also prevent Amazon from setting a cookie on the data subject’s IT system. In addition, cookies already set by Amazon can be deleted at any time via a web browser or other software programs.

Further information and the applicable data protection provisions of Amazon can be found at: https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401

15. Data Protection Provisions Regarding the Use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites according to the content of the respective site. Google AdSense allows interest-based targeting of the Internet user, which is implemented through the creation of individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the Internet browser on the data subject’s IT system is automatically triggered by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical procedure, Alphabet Inc. becomes aware of personal data, such as the IP address of the data subject, which is used by Alphabet Inc., among other things, to trace the origin of visitors and clicks and to subsequently enable commission settlements.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their Internet browser accordingly and thereby permanently object to the setting of cookies. Such a browser setting would also prevent Alphabet Inc. from setting a cookie on the data subject’s IT system. In addition, cookies already set by Alphabet Inc. can be deleted at any time via a web browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages that enables log file recording and log file analysis, allowing for statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can determine whether and when a web page was accessed by a data subject and which links were clicked by them. Tracking pixels are used, among other things, to analyze visitor traffic on a website.

Through Google AdSense, personal data and information — including the IP address, which is necessary for the collection and billing of displayed advertisements — are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data collected through the technical process with third parties.

Google AdSense is explained in more detail at the following link: https://www.google.de/intl/de/adsense/start/

16. Data Protection Provisions Regarding the Use of Google Analytics (with Anonymization Function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects data, among other things, about the website from which a data subject has come (the so-called referrer), which subpages were accessed, or how often and for what duration a subpage was viewed. Web analytics is primarily used to optimize a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition „_gat._anonymizeIp“ for web analytics through Google Analytics. This addition shortens and anonymizes the IP address of the data subject’s Internet connection by Google when access to our websites is from a Member State of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports showing the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, operated by the controller and into which a Google Analytics component is integrated, is accessed, the web browser on the data subject’s IT system is automatically triggered by the Google Analytics component to transmit data to Google for the purposes of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses to trace the origin of visitors and clicks and to subsequently enable commission settlements.

By means of the cookie, personal information — such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject — is stored. Each time our websites are visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States. Google may share this personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by adjusting the settings of the Internet browser they are using, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject’s IT system. In addition, cookies already set by Google Analytics can be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on available at: https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered a withdrawal of consent by Google. If the data subject’s IT system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics again. If the browser add-on is uninstalled or deactivated by the data subject or any other person within their sphere of control, there is the option of reinstalling or reactivating the add-on.

Further information and the applicable data protection provisions of Google can be accessed at:
https://www.google.de/intl/de/policies/privacy/
and
http://www.google.com/analytics/terms/de.html.
Google Analytics is further explained at the following link:
https://www.google.com/intl/de_de/analytics/

You can deactivate Google Analytics on this page using the following function:
Disable Google Analytics

17. Data Protection Provisions Regarding the Use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that typically enables users to communicate with each other and interact in a virtual space. A social network can serve as a platform for sharing opinions and experiences or allow the online community to provide personal or business-related information. Google+ allows users of the social network, among other things, to create private profiles, upload photos, and connect through friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website operated by the controller and on which a Google+ button is integrated, the Internet browser on the data subject’s IT system is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google becomes aware of which specific subpage of our website is visited by the data subject. More detailed information about Google+ can be accessed at: https://developers.google.com/+

If the data subject is logged into Google+ at the same time, Google recognizes with each visit to our website by the data subject and during the entire duration of the visit, which specific subpage of our website is being visited. This information is collected by the Google+ button and associated with the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated into our website and thereby gives a Google+1 recommendation, Google links this information to the personal Google+ account of the data subject and stores the personal data. Google saves the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms accepted by the data subject. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data — such as the name and photo associated with the Google+1 account — in other Google services, such as search engine results, the data subject’s Google account, or in other locations such as websites or in connection with advertisements. Furthermore, Google may link the visit to this website with other personal data stored by Google. Google also records this personal information with the intention of improving or optimizing its services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the time of accessing our website — regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not wish personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.

Further information and the applicable data protection provisions of Google can be accessed at:
https://www.google.de/intl/de/policies/privacy/
Further guidance from Google regarding the Google+1 button can be found at:
https://developers.google.com/+/web/buttons-policy

18. Data Protection Provisions Regarding the Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search engine results and within the Google Display Network. Google AdWords enables an advertiser to define specific keywords in advance, by which ads are only displayed in Google’s search engine results when the user retrieves a keyword-relevant search result. Within the Google Display Network, the ads are distributed on relevant websites using an automated algorithm and based on the previously defined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertisements on third-party websites and in the search engine results of Google, and by placing third-party ads on our own website.

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject’s IT system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. As long as the cookie has not expired, it helps track whether specific subpages — for example, the shopping cart of an online shop — have been accessed on our website. Both we and Google can use the conversion cookie to determine whether a data subject who arrived at our site via an AdWords ad has completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who were referred to us via AdWords ads, in order to assess the success or failure of each AdWords ad and to optimize our AdWords campaigns for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Each time our websites are visited, personal data — including the IP address of the Internet connection used by the data subject — is transmitted to Google in the United States of America. This personal data is stored by Google in the United States. Google may pass this personal data collected through the technical process on to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by adjusting their Internet browser settings accordingly, thereby permanently objecting to the setting of cookies. Such browser settings would also prevent Google from placing a conversion cookie on the data subject’s IT system. Additionally, cookies already set by Google AdWords can be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, they must access the link www.google.de/settings/ads from each Internet browser they use and configure the desired settings there.

Further information and the applicable data protection provisions of Google can be accessed at:
https://www.google.de/intl/de/policies/privacy/

19. Data Protection Provisions Regarding the Use of Jetpack for WordPress

The controller has integrated Jetpack on this website. Jetpack is a WordPress plugin that provides additional features to operators of WordPress-based websites. Jetpack allows the site operator to, among other things, gain an overview of the visitors to the site. By displaying related posts and publications or providing the ability to share content, Jetpack can help increase traffic to the site. It also includes security features that protect the site from brute-force attacks. Additionally, Jetpack optimizes and accelerates the loading of images integrated into the website.

The operating company of the Jetpack plugin for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. Automattic uses tracking technology provided by Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack sets a cookie on the data subject’s IT system. What cookies are has already been explained above. With each visit to one of the individual pages of this website, which is operated by the controller and on which a Jetpack component is integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic gains knowledge of data that is subsequently used to create an overview of site visits. The data collected serves to analyze the behavior of the data subject who accessed the controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without prior and explicit consent. The data is also shared with Quantcast, which uses the information for the same purposes as Automattic.

The data subject can prevent the setting of cookies by our website at any time, as previously described, by adjusting their browser settings, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Automattic/Quantcast from setting a cookie on the data subject’s IT system. In addition, cookies already set by Automattic can be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Jetpack cookie related to the use of this website and the processing of this data by Automattic/Quantcast. To do so, the data subject must click the opt-out button at the following link: https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set by the objection is stored on the data subject’s IT system. If cookies are deleted from the data subject’s system after opting out, they must revisit the link and set a new opt-out cookie.

However, please note that with the opt-out cookie set, the full functionality of the website may no longer be available to the data subject.

The applicable privacy policies of Automattic can be accessed at:
https://automattic.com/privacy/
The applicable privacy policies of Quantcast can be accessed at:
https://www.quantcast.com/privacy/

20. Data Protection Provisions Regarding the Use of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is an Internet-based social meeting place, an online community that usually allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it can enable users to share personal or business-related information. Pinterest allows users of the social network to publish collections of images, individual pictures, and descriptions on virtual pinboards (known as „pinning“), which can then be shared („repinned“) or commented on by other users.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest element from Pinterest. More information about Pinterest can be found at: https://pinterest.com/. As part of this technical process, Pinterest becomes aware of which specific subpage of our website was visited by the data subject.

If the data subject is logged into Pinterest at the same time, Pinterest recognizes with each visit to our website by the data subject — and for the entire duration of their stay — which specific subpage of our website is being accessed. This information is collected by the Pinterest component and associated with the data subject’s respective Pinterest account. If the data subject clicks a Pinterest button integrated on our website, Pinterest assigns this information to the data subject’s personal Pinterest user account and stores the personal data.

Pinterest receives information via the Pinterest component that the data subject has visited our website whenever the data subject is logged into Pinterest at the time of accessing our website — regardless of whether they click on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at: https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

21. Data Protection Provisions Regarding the Use of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users may publish and disseminate so-called tweets, i.e. short messages limited to 140 characters. These short messages are accessible to everyone, including individuals who are not registered on Twitter. The tweets are also shown to the user’s so-called followers — other Twitter users who follow a user’s tweets. Furthermore, Twitter enables addressing a wide audience through hashtags, mentions, and retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each visit to one of the individual pages of this website operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter button from Twitter. More information about the Twitter buttons is available at: https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter is informed about which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to share content from this website, promote this website in the digital world, and increase our visitor traffic.

If the data subject is logged into Twitter at the same time, Twitter recognizes with each visit to our website — and for the entire duration of the stay — which specific subpage of our website is being visited by the data subject. This information is collected by the Twitter component and associated with the respective Twitter account of the data subject. If the data subject clicks one of the Twitter buttons integrated on our website, the information transmitted through it is assigned to the data subject’s personal Twitter user account and is stored and processed by Twitter.

Twitter receives information via the Twitter component that the data subject has visited our website whenever they are logged into Twitter at the time of accessing our website — regardless of whether the data subject interacts with the Twitter component or not. If the data subject does not wish this information to be transmitted to Twitter, they can prevent this transmission by logging out of their Twitter account before accessing our website.

The applicable data protection provisions of Twitter can be accessed at:
https://twitter.com/privacy?lang=de

22. Data Protection Provisions Regarding the Use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an online video portal that enables video publishers to upload video clips free of charge, and other users to view, rate, and comment on them — also free of charge. YouTube allows the publication of all types of videos, which is why complete films and TV shows, music videos, trailers, and user-generated content can be accessed via the platform.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the YouTube component to download a representation of the corresponding YouTube element from YouTube. Further information about YouTube can be found at: https://www.youtube.com/yt/about/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website was visited by the data subject.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject visits when accessing a subpage containing a YouTube video. This information is collected by YouTube and Google and associated with the data subject’s YouTube account.

YouTube and Google receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the time of accessing our site — regardless of whether the data subject interacts with the YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The privacy policies published by YouTube, which can be accessed at:
https://www.google.de/intl/de/policies/privacy/,
provide information about the collection, processing, and use of personal data by YouTube and Google.

23. Payment Method: Data Protection Provisions Regarding the Use of PayPal

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. Additionally, PayPal allows virtual payments via credit cards for users who do not maintain a PayPal account. A PayPal account is managed via an email address, meaning there is no traditional account number. PayPal enables the initiation of online payments to third parties and the receipt of payments. It also acts as a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A.,
22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects „PayPal“ as the payment option during the order process in our online shop, data of the data subject is automatically transmitted to PayPal. By choosing this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, phone number, mobile number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for executing the purchase contract.

The purpose of the data transmission is payment processing and fraud prevention. The controller will transmit personal data to PayPal, especially if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may disclose personal data to affiliated companies and service providers or subcontractors if necessary to fulfill contractual obligations or if the data is to be processed on behalf of PayPal.

The data subject has the option to revoke consent for the handling of personal data at any time with PayPal. A revocation does not affect personal data that must be processed, used, or transmitted for contractual payment processing.

The applicable privacy policy of PayPal can be found at:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

24. Legal Basis for Processing

Article 6(1)(a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party — for example, in processing operations required for the delivery of goods or the provision of another service or return — the processing is based on Article 6(1)(b) of the GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for instance in response to inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) of the GDPR.

Ultimately, processing operations could be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the above legal grounds, if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. In this respect, the legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 of the GDPR).

25. Legitimate Interests in Processing Pursued by the Controller or a Third Party

Where the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit and well-being of all our employees and shareholders.

26. Duration for Which the Personal Data Will Be Stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After the expiration of this period, the corresponding data is routinely deleted, provided it is no longer required for contract performance or initiation.

27. Statutory or Contractual Requirements for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide the Personal Data; Possible Consequences of Failure to Provide Data

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information about the contracting party).

Sometimes, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before providing personal data, the data subject must contact our data protection officer. Our data protection officer will explain on a case-by-case basis whether the provision of personal data is required by law or contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the data would be.

28. Existence of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was generated by the Privacy Policy Generator of datenschutz digital in cooperation with RC GmbH and was customized by the website operator Paul Marx.